Business Development & Marketing Specialist

This role is responsible for aligning business objectives with marketing and communication initiatives, contributing to the development of the company’s market positioning and the support of commercial goals. Moreover, it acts as a bridge between business units and the Sales and Marketing teams, identifying growth opportunities, understanding client needs, and translating them into market-relevant initiatives and messaging.

.msg Romania is a tech company with strong knowledge in software development, business consulting, and various project and product development methodologies, with a large portfolio of clients from different domains such as Automotive, Insurance, Banking, etc. We are part of the msg group, an international consortium of companies with over 10,000 experts in 28 countries represented in the world's most important markets.

  • Minimum 3 years of experience in B2B Marketing, Business Marketing, Business Development or a similar role
  • Good understanding of sales processes and the role of marketing in supporting business growth
  • Ability to identify business opportunities and understand both internal and external customer needs
  • Experience working cross-functionally with stakeholders outside the Marketing function
  • Excellent communication, presentation and business writing skills
  • Strong analytical mindset with the ability to work with KPIs and performance metrics
  • Professional proficiency in English is mandatory, German language skills are nice to have
  • Previous exposure to pre-sales or hybrid marketing–sales roles and experience collaborating closely with Sales teams will be considere a plus
  • Experience in service portfolio development and positioning is nice to have
  • Knowledge of SEO, content strategy and marketing analytics will be considere a plus

  • Partner closely with Sales, Delivery and other business teams to understand business priorities, customer needs and growth opportunities
  • Identify and consolidate business needs across departments, facilitating cross-functional collaboration to recommend marketing initiatives that support commercial objectives
  • Act as the primary liaison between Marketing and business stakeholders, maintaining a customer-centric approach to proactively identify market and customer needs
  • Conduct regular shadowing sessions with technical and delivery teams to gain a deep understanding of the company's services, capabilities and customer challenges
  • Support the Sales team in preparing commercial proposals, customer presentations and other sales materials (e.g. presentations, one-pagers, case studies and service brochures)
  • Ensure that marketing messages and collateral effectively support the sales process and address customer needs
  • Gather customer and market feedback and translate insights into recommendations that support the continuous development and positioning of the company's service portfolio, including improvements to services, messaging and communication
  • Translate complex services and technical capabilities into clear customer value propositions
  • Strengthen the company's positioning in the local market by developing targeted marketing campaigns and business-oriented content (optimized website and service pages, articles, case studies, presentations and other commercial materials)
  • Adapt communication according to the audience, balancing employer branding initiatives with customer-focused marketing activities
  • Support the company's participation in industry events, conferences and strategic partnerships with a business development focus
  • Collaborate with the Employer Branding team on initiatives that strengthen both the company's reputation as an employer and its visibility among potential clients

  • Performance Bonus
  • 30 RON/day meal tickets
  • Up to 30 days of annual leave
  • Private health insurance (Regina Maria)
  • Flexible schedule
  • Access to technical events
  • 7Card or other sports choices
  • Bookster subscription
  • Internal support programs for parentsPerformance Bonus
  • 30 RON/day meal tickets
  • Up to 30 days of annual leave
  • Private health insurance (Regina Maria)
  • Flexible schedule
  • Access to technical events
  • 7Card or other sports choices
  • Bookster subscription
  • Internal support programs for parents

Your point of contact

Andreea Ciobanu

Recruitment Specialist

Value - inspired by people

It has always been our strong conviction that people create progress and move the company forward. By joining us, you will become part of a team constantly supported in its growth journey and a company that truly understands the need for creativity, knowledge, diversity and freedom of expression.